Madonna to build girls fashion brands join forces with her daughter fashion test water

Music Madonna costumes have influenced a generation, has had endorsement before Dolce & Gabbana, Louis Vuitton and other fashion brands, was Jean Paul Gaultier and other big-name fashion designers as a "Muse" goddess. Now 51-year-old girl she was going to build their own fashion brand, and its inspiration came from her daughter Luo Desi (Lourdes). Madonna is no longer satisfied with a song, models and entertainers amphibious star, and now began to enter the field of fashion design. In addition to the help received outside the 13-year-old daughter, the singer with the United States entered into a collaborative Iconix Fashion Group, the establishment of a joint venture MG Icon, where MG is "Material Girl" (Material Girl) acronym. The two sides will be the initial co-design shoes, sports shoes, handbags, jewelry accessories and other fashion products mainly single items priced at between 12-40 U.S. dollars, mainly for students users. Next year, may also launch the brand's fragrances and cosmetics. Iconix's CEO and chairman Nierkeer (Neil Cole) said, "We are very pleased that the new brand's first product jointly developed by us and the Madonna, we think that the brand will be fired Material Girl." Madonna's daughter, Luo Desi now has a small impact in the fashion industry. Madonna and her daughter usually wore a similar style of clothing appearance, which is bound to give rise to two fans to follow. Madonna said: "together with Iconix to bring my idea of fashion consumers, this is a gratifying thing." In recent years, star test the waters of fashion is nothing new. As early as 2007, Madonna once joint Swedish fashion chain H & M to build the brand had a fashion series, which includes women's, handbags and sunglasses and other products.